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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

  • Downloads：1636
  • Type：Epub+TxT+PDF+Mobi
  • Create Date：2021-06-18 06:54:56
  • Update Date：2025-09-06
  • Status：finish
  • Author：Torrey Podmajersky
  • ISBN：1492049395
  • Environment：PC/Android/iPhone/iPad/Kindle
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Summary

When you depend on users to perform specific actions--like buying tickets， playing a game， or riding public transit--well-placed words are most effective。 But how do you choose the right words？ And how do you know if they work？ With this practical book， you'll learn how to write strategically for UX， using tools to build foundational pieces for UI text and UX voice strategy。

UX content strategist Torrey Podmajersky provides strategies for converting， engaging， supporting， and re-attracting users。 You'll use frameworks and patterns for content， methods to measure the content's effectiveness， and processes to create the collaboration necessary for success。 You'll also structure your voice throughout so that the brand is easily recognizable to its audience。


Learn how UX content works with the software development lifecycle
Use a framework to align the UX content with product principles
Explore content-first design to root UX text in conversation
Learn how UX text patterns work with different voices
Produce text that's purposeful， concise， conversational， and clear

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Reviews

Brandon Smith ，

This is the book I wish I'd had to reference back in 2018 when I was writing a voice and tone guide for the company I was working for。 I did alright without it， but Podmajerky brings an elegant depth to the idea of voice and tone that I， in my rather novice experience with the subject at the time， really could have benefited from。 The good news is that I'm assisting with voice and tone once again at my new company， and am currently the primary person responsible for the way we communicate within This is the book I wish I'd had to reference back in 2018 when I was writing a voice and tone guide for the company I was working for。 I did alright without it， but Podmajerky brings an elegant depth to the idea of voice and tone that I， in my rather novice experience with the subject at the time， really could have benefited from。 The good news is that I'm assisting with voice and tone once again at my new company， and am currently the primary person responsible for the way we communicate within our product， so Strategic Writing for UX is proving useful。Podmajersky's techniques for developing a consistent， actionable voice for UX writing takes a bit of time to formulate up front， but it's wonderfully prescriptive once the groundwork is complete。 She dedicates a fair amount of time to demonstrating how to utilize the guide once you've built it， both in the practice of writing interface copy and applying its principles to UX evaluations （a practice of auditing how usable a product is）。This is a useful book for any UX writer or designer to keep at their desk。 。。。more

Risma ，

This book was given by my boyfriend。 It's really helpful to understand the strategy of the whole UX Copy Experience。 The author did a really good job of giving examples， and I love the consistency of the book。 Would definitely read it back！ This book was given by my boyfriend。 It's really helpful to understand the strategy of the whole UX Copy Experience。 The author did a really good job of giving examples， and I love the consistency of the book。 Would definitely read it back！ 。。。more

Aleksandra Szymańska ，

This book definitely gets a special spot on my desk， as an everyday reference。 It's thoroughly researched， insightful， perfectly organized and fun to read。 I'd recommend it to everyone working with any kind of digital content。 This book definitely gets a special spot on my desk， as an everyday reference。 It's thoroughly researched， insightful， perfectly organized and fun to read。 I'd recommend it to everyone working with any kind of digital content。 。。。more

GagaMil ，

If you're an aspiring UX writer， you can't miss this one。 It's one of those books that you'll get to use in your work right away and you'll keep rereading it as you （and your company's UX maturity） grows。 The author shares practical examples – so there's no generic， abstract explanations – and suggests specific action points to help you create UX copy that meets the goals of your user and your organization。 If you're an aspiring UX writer， you can't miss this one。 It's one of those books that you'll get to use in your work right away and you'll keep rereading it as you （and your company's UX maturity） grows。 The author shares practical examples – so there's no generic， abstract explanations – and suggests specific action points to help you create UX copy that meets the goals of your user and your organization。 。。。more

Pascoal Martorelli ，

Muito conteúdo bom， mas uma parte meio desnecessária no final。

Sara ，

Fantastic and easy to understand but not dumbed down。 Great supporting images too。

Asiye Sertçakar ，

The book won't tell you about punctuation or when to use capital letters but you will get great answers for your 'how' and 'why's。 The book won't tell you about punctuation or when to use capital letters but you will get great answers for your 'how' and 'why's。 。。。more

Radoslava Koleva ，

I'm glad I finally read this book: it is a proper product copy revelation。 Let me tell you a short story about the company I work at: some time ago we recognized we have 'a problem with the words' when it comes to CX but we could never pinpoint what it was exactly and how to fix it。 So we hired two senior copywriters with no CX/UX experience and guess what - 9 months later the problem still exists and we still don't know how to solve it。 UX writing is a speciality on its own and I'm so happy to I'm glad I finally read this book: it is a proper product copy revelation。 Let me tell you a short story about the company I work at: some time ago we recognized we have 'a problem with the words' when it comes to CX but we could never pinpoint what it was exactly and how to fix it。 So we hired two senior copywriters with no CX/UX experience and guess what - 9 months later the problem still exists and we still don't know how to solve it。 UX writing is a speciality on its own and I'm so happy to have read a book dedicated to it。 Unlike usual writing where the words are meant to be read， enjoyed， digested or analyzed by the reader， the UX copy should be invisible。 Nobody uses an experience with the idea to read; if anything， they find big texts a nuisance and often drop off when faced with a wall of written instructions。 Fixing the UX copy is not just about hiring a copy person and giving them a writing task。 It requires special skills and a formulation of a framework which can set up a team for success in the long run， rather than fighting small fires here and there。 I do have two weaknesses of the book to point out: 1。 I found the chapter 'Measuring UX Content Effectiveness' to be interesting but misleading！ It was the part I was actually most excited about， hoping it provides strategies and tools for translating UX content improvements into ROI。 This is what my bosses want to see when I claim my team 'improved' something and the book only gives a couple of brief paragraphs on A/B testing。 I would have liked to see examples and exact measurement of how a copy change brought an uplift in any of the KPIs of the organization 2。 I wish the book was longer！ I read it in a day and I found it so interesting and useful that it makes me wish the author had expanded a bit more in certain areas， and had provided more examples。 But I guess copy people have a thing for being concise :） All in all this is a brilliant read for anyone working in CX， UX， Product。 。。。more

Thomas Resing ，

By far the best book for my day to day work as a UX writer at Microsoft。 It helps that the author has experience working for Microsoft。 However， she brings a broad perspective beyond more than one role at Microsoft。What I love most about this book is that the author provides relevant examples across industries。 It's short enough to read the whole book。 It's comprehensive enough to provide guidance for a large set of people in this emerging field。Highly recommended to anyone in a technical field By far the best book for my day to day work as a UX writer at Microsoft。 It helps that the author has experience working for Microsoft。 However， she brings a broad perspective beyond more than one role at Microsoft。What I love most about this book is that the author provides relevant examples across industries。 It's short enough to read the whole book。 It's comprehensive enough to provide guidance for a large set of people in this emerging field。Highly recommended to anyone in a technical field who writes a lot。 Even if you don't work as a UX writer， you may have the chance to provide input。 Or， you may want to learn about this role that is a very interesting part of the software design process。 。。。more

Pan Pan ，

A well-structured book with clear examples， personally recommended solutions， and summaries at the end of each chapter。 Easy to read and take notes of！ It cleared my thoughts about UX content。 I am happy to start paying more attention to UX writing with the lead of this book。 Thank you， Torrey！

Alex Carbajo Regueiro ，

It’s a good starting point。 Podmajersky explains what worked well for her during this years as UX writer in companies without this role before she joined。It would be nice to see in few years the next step。 How to work at scale with UX writing

Bryan ，

This is more of a 3。5 than a 3， but you know。。。goodreads doesn't allow that。Great content overall， but the process is skewed towards Enterprise sized companies， and less towards startups and smaller teams。 This is more of a 3。5 than a 3， but you know。。。goodreads doesn't allow that。Great content overall， but the process is skewed towards Enterprise sized companies， and less towards startups and smaller teams。 。。。more

Prinses ，

Best book on UX WritingA super practical and genuinely useful book on writing for UX。 It considers where the industry is at the moment， and what UX writers （and their teams） need to do to succeed。

Jrene ，

Excellent book on UX writing。 Everything you need to know to write， work with the team and get started in a company。 Very hands-on。 love it！

Adam ，

Strategic Writing for UX is a clear and focused introduction to UX writing。 It establishes a clean definition for what exactly UX writing is， validates the need for UX writing as a distinct role， and illustrates how it fits in with the numerous， often ambiguously-defined user experience and product design responsibilities。The core of the book outlines what an effective approach and process for UX writing looks like using model app interfaces for demonstration and context。 I see this as a valuabl Strategic Writing for UX is a clear and focused introduction to UX writing。 It establishes a clean definition for what exactly UX writing is， validates the need for UX writing as a distinct role， and illustrates how it fits in with the numerous， often ambiguously-defined user experience and product design responsibilities。The core of the book outlines what an effective approach and process for UX writing looks like using model app interfaces for demonstration and context。 I see this as a valuable reference resource whether you are a writer， content strategist， designer， developer， or product manager。 UX writing as a practice really has the power to streamline the design process by providing dedicated effort in an area where the responsibility too often is not specified。 Words matter， and everyone benefits by giving them the attention they deserve。 。。。more

Lana ，

The first book I've read that details exactly what UX writing is AND includes how to project plan a UX content review with a new team。 Definitely keeping this at my desk。 The first book I've read that details exactly what UX writing is AND includes how to project plan a UX content review with a new team。 Definitely keeping this at my desk。 。。。more

Nathan D。 Riggs ，

While this book doesn't add too much to your arsenal if you've been dealing with UX for quite some time， it does serve as a great primer for remembering what matters--and more importantly， why it matters。 This is especially helpful for UX novices， as it focuses on "real world" applications， but in some key ways the book will serve anyone who takes the time to read it regardless of experience。 It's a short read， but one that deserves plenty of note-taking and highlighting， as there are some sente While this book doesn't add too much to your arsenal if you've been dealing with UX for quite some time， it does serve as a great primer for remembering what matters--and more importantly， why it matters。 This is especially helpful for UX novices， as it focuses on "real world" applications， but in some key ways the book will serve anyone who takes the time to read it regardless of experience。 It's a short read， but one that deserves plenty of note-taking and highlighting， as there are some sentence-level gems in the text， so it might take longer to get through than your average ~150 page book。 。。。more

Melanie ，

Finally， a design methodology for content！Torrey's book gives a quick overview of UX writing as a discipline （including its importance）， but very soon delves into the details of how to actually do the work。 This book is an invaluable resource for both new UX writers/content strategists and the design teams who wished they had one。 Finally， a design methodology for content！Torrey's book gives a quick overview of UX writing as a discipline （including its importance）， but very soon delves into the details of how to actually do the work。 This book is an invaluable resource for both new UX writers/content strategists and the design teams who wished they had one。 。。。more

Natalía Papadopoúlou ，

I’m overly enthusiastic about finding this book。 UX writing is a sub-field in product design that is just starting to bloom and this book is so well structured that made me wonder why couldn’t we have such a book for UX design 10 years ago。 Seriously， I got so jealous of having such a clear process of how a UX writer works that would be reckless for anyone in the product design industry to not read it。 One day designers will work closely with UX writers to deliver the message an Organisation nee I’m overly enthusiastic about finding this book。 UX writing is a sub-field in product design that is just starting to bloom and this book is so well structured that made me wonder why couldn’t we have such a book for UX design 10 years ago。 Seriously， I got so jealous of having such a clear process of how a UX writer works that would be reckless for anyone in the product design industry to not read it。 One day designers will work closely with UX writers to deliver the message an Organisation needs to deliver via a product。 A bridge between strategy and delivery that is missing at the moment from many processes， indicating that the career path of a UX writer will need a lot of facilitation skills。 。。。more

Greta Fedaraviciute ，

Nice little book， it gave me a few ideas on how to improve collaboration with writers。

Chris ，

Loved it。 Read it in a single day。Great tips on how and where to say the things to engage people。 Great complimentary guide for other content strategy books。

Robert Heckert ，

Super helpful， insightful book that covers one of the most fascinating writing careers。A must-read to excel in UX。

Cherrie Kishazy ，

This book is a long time coming！ I'm a freelance UX writer and have been working with UX content for 3。5 years。 And I learned a lot！ The book definitely goes into a good amount of detail and， perhaps more importantly， gave me confidence in what I'm doing and how I'll approach it in future。 I'm already thinking about ways I can apply the tasks and activities that Torrey suggested when I'm next working with a new client。Top quote:-- “We need words” is not the problem that we solve as UX writers。 W This book is a long time coming！ I'm a freelance UX writer and have been working with UX content for 3。5 years。 And I learned a lot！ The book definitely goes into a good amount of detail and， perhaps more importantly， gave me confidence in what I'm doing and how I'll approach it in future。 I'm already thinking about ways I can apply the tasks and activities that Torrey suggested when I'm next working with a new client。Top quote:-- “We need words” is not the problem that we solve as UX writers。 We communicate。 We invite action。 We inspire loyalty。 Our teams need to know that UX writing can be used to solve problems。 It’s up to us to frame our work to reflect the problems we’re helping to solve。 。。。more

heidi ，

Disclosure: I got a review copy of this book。
Further disclosure: Torrey is part of the pink-haired tech people。 We are legion。

This book is a snappy and sharply-focused exploration of the words that make the magic happen in user interfaces。 Podmajersky accurately identifies places that more needs to be said， and then avoids them， because this is not that book。 It's honestly inspirational to me as a writer， and it keeps this book very tight。
In many ways， it reminded me of Kathy Sierra's amazin Disclosure: I got a review copy of this book。
Further disclosure: Torrey is part of the pink-haired tech people。 We are legion。

This book is a snappy and sharply-focused exploration of the words that make the magic happen in user interfaces。 Podmajersky accurately identifies places that more needs to be said， and then avoids them， because this is not that book。 It's honestly inspirational to me as a writer， and it keeps this book very tight。
In many ways， it reminded me of Kathy Sierra's amazing book， Badass: Making Users Awesome - both books have that relentless focus on users， experience， and empathy。 The two most useful sections _Strategic Writing for UX_， for me， were the chapter on editing iteratively to achieve specific goals， and the chapter on UX text patterns， which broke down and named a lot of things I knew but hadn't had good vocabulary for。
This book is so concise and usable that I'm going to add it to the library at work， because I think it benefits everyone to have a shared vocabulary around this， even if we aren't directly doing design or development。 It's full of pithy and hard-hitting quotes that I want to pin on my wall， like:
“Humans can't improve when they don't have feedback。 We can make changes， but we can't determine whether those changes are good are bad if we aren't paying attention。”
and
“The most essential usability is accessibility。”
Read if:
* You don't have a UX person or team， but you're pretty sure UX needs to happen to your product
* You are the UX person and you're looking for a way to organize your 30/60/90 day plan and explain the business value of your work to other people
* You're a developer and you think UX isn't your problem。 （It is）
Skip if:
* You are only talking to machines all day
（You should still read the section on error messages）
Also read:
* Badass: Making Users Awesome by Kathy Sierra
* Slack's Voice and Tone Guide （https://api。slack。com/start/designing。。。） 。。。more

Reference

google book https://www.google.com/search?tbm=bks&q=Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word&field1=ocr&a=srchls&ft=ft&lmt=ft

The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0